One of the common thing that most website will do is the Search Engine Optimization (SEO) with the aim to make a web page have a seat on the top 10 rank of search engine result page (SERP). We know that a website on the top 10 rank will bring in a lot of free traffic thus will save us a lot of advertising cost.

The most important part of SEO is to determine the right keywords. Keyword represent the target market of a website. A website optimized to the right keywords will get targeted visitors which have higher chance to purchase.

Keyword research is the process to find out the rignt keywords. To learn how to do keyword research effectively you can download the Keyword Research Guide from Wordtracker. It’s a free ebook with practical info on how to do keyword research for an online business.